Joachim Mason
Joachim Mason
Head of Tech Specialists, UK & Ireland

Joachim joined Cisco 10 years ago in May 2008 from IBM, where he held a variety of sales and business roles.


He initially joined Cisco’s commercial mid-market team, before taking on leadership roles in a variety of areas within the company, including cloud, partners, outsourcers and transformational engagements. In 2014 he was appointed leader of Datacentre for UK& Ireland, an area of continuing and high-growth for the company. In this role he is responsible for the leadership of the specialist sales and technical functions and for ensuring the transition to the strategic growth solutions in the UKI marketplace and maximising the joint opportunity for Cisco, our partners and our customers. 

On a personal note, Joachim was born in Denmark and grew up in Scotland as one of six siblings. He loves music, comedy and is an enthusiastic (but apparently not overly-talented) cook. He is also a keen Arsenal fan and enjoys running (ok.. jogging..). Joachim has 5 (yes five) children of his own who help ensure that his weekends are fun, full and energetic!

My Sessions
Change isn’t easy but it is worth it... starting your journey towards a secure intelligent platform for business
Presentation Keynote Theatre
Session topics