As Lead Service Designer at DigitalBridge, Vimla is bringing her passion for Service Design and user-centred services to the forefront of tech innovation. At 21, Vim co-founded Experience Matters, winning the NHS CCG as her first client. Since, Vim has also founded Northern Collective: Women in Public Spaces, co-founded SheSaysMCR, managed DrinkaboutMCR and Manchester Social Entrepreneurs. She has been an advisor to the Youth Charter, the Big Youth Group and is a Regional Ambassador for the Holocaust Educational Trust.

Vim has been an advisor on international government tech missions and a mentor for various startup programmes as well as an international keynote speaker. In 2016, Vim was voted on to the Northern Power Future List, in 2018 won the Young Digital Leader of the Year award at Digital Leaders and in 2019 won the We Are The City Rising Star in the public sector and was voted as one of the Top 100 Asian Stars in UK Tech. Throughout her career, Vim has remained conscious of her decisions and focus to bringing passion into her work, to make continuous a difference.