Puni Rajah built her reputation for fact-based decision support as a business analyst at Deloitte. Since then, she has conducted IT consumption, management and sales research in Europe and Asia Pacific theatres. In 2007, she co-founded of Six Revolutions, a peer-to-peer benchmark council dedicated to understanding IT governance issues. She is expert at understanding enterprise software and services use and buying behaviour. The Six Revolutions team is currently researching the carbon cost of online marketplaces.