Digital Transformation EXPO Europe - what's it all about?
How will attending benefit you, your projects and your company?

The context

A recent McKinsey report stated that while 8 out of 10 survey respondents say that their organisations have undertaken Digital Transformation projects in the last 5 years, less than 30% have been entirely successful*. So the challenge for businesses like yours is clear; Digital Transformation is inevitable, and presents a great opportunity, but a lot of cultural and business change is needed to make it work. Digital Transformation EXPO Europe, with its 300+ expert speakers in 20 seminar theatres, and 260+ exhibitors, will help light your path to a successful Digital Transformation of your organisation.

The history

Going into its 15th year, it gives the Imago team great pride to organise Digital Transformation EXPO Europe (incorporating IP EXPO, Cyber Security X and AI & Analytics X) for you and your peers in the IT industry. However, we understand that the time that you spend out of the office has to be worth your while, and that the content of the event has to be spot on. One of the great benefits of the event is that everything is under one roof, yet still with specific technology streams.

How do you 'do' DTX Europe?

So if you are a networks and infrastructure expert, you can have a dedicated event experience around that technology, but if something catches your eye in the AI theatre that you’d like to find out more about, you can pop in there … and then you may be on your way back from a coffee break to find that there’s a cyber security vendor that one of your colleagues has recommended, so you go to their stand to get a product demo. This is how Digital Transformation EXPO Europe can work best for you.

What’s more, if you can bring a whole project team to the event, you can visit concurrent theatres and compare notes later – with each individual getting access to 12+ hours’ worth of seminar content, the more people you have on site, the more collective learning you can get!

*McKinsey & Company: Unlocking Success in Digital Transformation

Digital Transformation EXPO Europe:
What’s in it for you?

Horizon scanning – what are the upcoming market trends and threats?

Meeting with peers – what are your peers in other organisations and industries
working on?

Free seminars – ALL the content at DTX Europe 2019 is free to attend, with no paywalls.

Technology demos – the learning doesn’t just take place in seminars; visit the 300+ exhibitors to get hands-on tech demos

Technical workshops – practical experience of the most in-demand technology
solutions from leading global vendors

See new products and innovations – what can you bring to your business in 2020
and beyond?


But just what is digital transformation?

Digital Transformation (DX) is a radical change of strategy which, for most organisations, is fundamental to both staying relevant to your customers and also opening up new revenue streams. Driven by changing customer expectations and a raft of new technologies organisations are embarking on a journey of essential change to every aspect of their business.

DX and you

The question is, what does Digital Transformation mean to YOU? Firstly let’s define what DX isn’t. It is not updating your website. It is not having a chat bot. It is not even just building an app. You won’t “complete” digital transformation either it is an ongoing process which will continually develop and evolve what we can say though is that longer you take to jump on the train the harder it will be keep up.

DX requires your entire organisation to work together to re-imagine how you interact with your customers, how they find, choose and buy your products. How your organisation communicates internally and with its suppliers. How you collect, store and analyse data, how this feeds in to pricing, product development and your marketing. DX affects every department and requires support and alignment from the very top of your organisation down to the most junior team members.

So your role working in the IT department, the cyber security team or as a technical line of business leader is absolutely fundamental in the ongoing digital transformation of your organisation.

Whether you are trying to understand the latest technology capabilities, trying to deploy successful DX project or keep your network and data secure digital transformation is incredibly complicated - we want to simplify it for you.

So why delay, register today!

Register and start planning your visit.